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26 Jul, 2007 Dietary Supplements

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Yoli Business Review - Does Yoli's Blast Cap Technology Really Have a Competitive Advantage?

Yoli, a new network marketing company, is scheduled to set sail on January 22nd, 2010. Yoli’s first product merchandise is called the Yoli Truth Citrus Health Blast, an all natural beverage with a proprietary formula of antioxidants, vitamins, enzymes, probiotics and minerals. The Yoli Truth beverage's ingredients are contained within a sealed, patented delivery system called the Yoli Blast Cap. When ready to be consumed, the powdered formula is released into the bottled water. Any aspiring network marketer thinking about joining the Yoli business opportunity should carefully consider whether or not Yoli's product has enough of a unique and competitive advantage to really compete in the marketplace.

Let's begin by taking a look at Yoli's Blast Cap technology and examine how it compares to the usual method that most manufacturers use to bottle and store their beverages. Hot-fill, or pasteurization, is the process commonly used by most manufacturers to preserve their beverages. This process involves heating up the ingredients to the boiling point. While the hot-fill process does destroy harmful bacteria that might otherwise cause contamination, boiling the ingredients also destroys most of the live, active nutrients.

Many bottled beverage manufactorers also add preservatives to their products to extend shelf life. One such commonly used preservative is called Sodium Benzoate, an ingredient whose use in certain types of product formulations is now being questioned. Alarmingly, scientists have requested that the US Food and Drug Administration reexamine the possible risks of putting sodium benzoate into beverages that contain citric acid, a common ingredient in juice formulations. It has been shown that benzene, a carcinogenic chemical, can be created when citric acid is combined with sodium benzoate.

Yoli’s Blast Cap technology does not require any type of chemical or hot-fill preservations. Its ingredients are freeze-dried at their peak ripeness in a fresh, powder form and then are sealed inside the Blast Cap, which protects them from the harmful effects of light, heat or moisture. When the Yoli Truth beverage is desired to be consumed, the powdered ingredients are then “blasted” into the water in the Yoli bottle and then shaken to mix. Because the ingredients in Yoli’s product are not boiled or stored in water for extended lengths of time, there is minimal nutrient degradation before consumption.

When the cost per bottle is compared, it becomes much clearer that, in comparison with other MLM functional beverage products, Yoli has a considerably lower price point. As an example, Monavie's original Acai beverage sells for $32 for a 25.35 fluid ounce bottle, and has a recommended serving of 1 to 2 ounces, twice per day. However, if you are like most people, you drink a glass of juice, not a 1 ounce “sip”. This isn’t a medicine, after all. In comparison to Monavie, Yoli's Truth Citurs Health Blast wholesales for for a mere $3.99 per 18 oz. bottle. Furthermore, once a customer has a reusable Yoli bottle, just the actual Blast Cap can be reordered for $2.49 each.

Yoli Founder and Chief Marketing Officer Corey Citron’s declaration that Yoli has solved the experience of an “embarrassment factor” frequent to MLM distributors who endeavor to market the industry's overpriced products with sticker-shocked family members and friends seems justified when examining the price point of Yoli's products.

To summarize, Yoli’s unique delivery system that prevents product degradation without destroying the active nutrients with high heat or use of chemical preservatives, and the company's lower priced products give the Yoli Blast Cap beverages a very competitive and unique selling position in the home-based business industry.

About the Author

Darby Miller enjoys assisting ordinary people in creating extraordinary lives. He works from home with his wife, Habiba, and their two boys, two cats and twelve Koi fish.