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18 Jan 2011

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Avoid Creating a Poorly Defined Sales Process
Check if you are making this mistake in your online Business whether you are in affiliate marketing, network marketing or selling your own products or services online.
You've probably heard from statistic that 95%~99% of online businesses fail. Well, either you take it negatively or become an even determined and motivated person to join the successful batch, this is a matter of fact the TRUTH. Indeed, that's not a very encouraging number! Although being part of the 1% (I am being conservative) that succeed is not easy, it's definitely POSSIBLE for you.
Let me reiterate, it is possible for you if you avoid the common pitfalls of Online Business and stick to the three ways of creating a SURE Win Sales Process to increase your online sales. What it takes from you as an online entrepreneur is a lot of common sense, some marketing and sales skills and the ability to learn from the mistakes of others.
To get you started on the road to success, here is the biggest common mistake online businesses make which is having a Poorly Defined Sales Process. The key to increasing online sales and making money with any online business is to stay focused on how you can "sell", "sell more" and "sell more often". Unfortunately most businesses don't consider all of the ways to increase online sales and end up losing potential revenues.
By adhering to the following 3 ways, you are guaranteed to make money online in any form of businesses. And here it goes.........
The first way you can make money from your site:
DRIVE MORE TRAFFIC TO YOUR SITE
This is the sales activity that all online businesses spend 90% of their efforts on. Remember that the more traffic you are driving to your site, the higher will be your sales conversion rate. This is always the case in the internet business. The amount of traffic is proportional to the amount of sales you are potentially making. In any form of online business, once you have achieved a considerable amount of traffic to your site on a continuous regular basis, you can simply sit back and monitor the massive amount of profit flowing into your bank account. Although it's an important element of your sales process, it's only one of three ways you can make money. Don't neglect the other two because you're focused on only attracting new customers. If you are having problem in driving traffic to your site or you are thinking of driving more targeted traffic to your site. You are not going to miss this.
See the word 'targeted traffic', it is not any traffic you want to attract. The strategies listed are generating a specific traffic who has interest and prior knowledge in your products. And it means a much higher conversion rate.
But what happen when a prospect becomes your customer and are you going to stopright after he/she purchased your product? No, You are not stopping here. In fact, this is only the beginning.
The Second way to your Success:
MAKE MONEY FROM EACH TRANSACTION
Upselling is the process of increasing the value of a customer's order. Offering additional products and services at the point of purchase is an effective way to increase the value of the transaction. Of course, the product/services you are offering OUGHT to be something which compliment the initial product your customer purchased.
Remember that you as an online entrepreneur provide solutions to your prospects' problems who might potentially become your customer.
Want to know more about the best approach for finding a hot market that will make people buy like crazy and how to maximise your profit by using a multi-product strategy? Whether you are new or you got some online marketing experience, you simply can't miss this....
Finally, the last but not the least way is:
SELL MORE OFTEN TO EXISTING CUSTOMER
Existing customers are the least expensive customers to sell to. Why? Because they've already purchased from you once so they trust you, you already know what they're interested in and you know how to reach them through your opt-in lists which is captured from the sales/squeeze page of your site.
Use these facts to your advantage by following up with existing customers on a regular basis and offering them more products and services. You can easily do this with an autoresponder and automatic follow-up emailing system which on a regular basis, sends emails to your list of prospects on updates of any new products or services you are offering.
If you are looking for a detailed, nuts and bolts guidelines for creating opt-in pages and step-by-step instructions for creating your follow-upemail campaigns.This is a one stop solution to the above.
A well-defined sales process will include all three of these. If you're missing any of them you need to rethink your strategy from the beginning. Start with your first contact with a customer and walk through step-by-step how you'll take them from never having heard of you to being a lifelong customer.
About the Author
Marsden is an avid network and affiliate marketer specialising in Personal Development. He has been actively reaching out to the wide community with the intent to help more people attain success in relationship, wealth and health.
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