Juliebureau Natural Healing Remedies

Goji Mangosteen

23 May 2009

23 May, 2009 Dietary Supplements

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Ardyss LeVive 5 Superfood Energy Juice X 4 Acai Goji
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US $149.99

Ardyss Le Vive New Sealed
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US $39.99

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Goji Mangosteen

The Rise Of The Affordable Mangosteen Juice

Sometimes referred to as the "Queen of all Fruits", The mangosteen fruit originating from Southeast Asia has a thick and smooth dark purple rind., fleshy white pulp, and the majority of those who have tried it say its one of the most exotic tasting fruits that they have ever tasted. The fruit has traditionally been used to help control fever, pain, and even ward of particular infections before they start. This exotic fruit was largely unknown in the Western world until companies discovered the health benefits and decided to market this product as a health supplement. Consumers were introduced to the mangosteen fruit and the beneficial nutritional values and powerful antioxidants that the mangosteen fruit contains. There was a large marketing campaign that marketed mangosteen as a powerful, healthy, and most of all expensive to get your hands on in the United States.

Until recently, companies who jumped in on the mangosteen juice band wagon used its exoticness to command high prices for their products containing these mysterious fruits with prices ranging from $20-40 per 32oz bottle and suggested that consumers only take 1~2oz a day to justify the high price. This marketing strategy was also utilized on other foods touted as "superfruits" with high antioxidants such as Acai and Goji.

Fast forward to today, with more and more consumers educated about the benefits of such superfruits, they are also starting to see more and more markets carrying products utilizing these fruits . That is because many new companies are bursting onto the superfruit juice scene with more attractive prices while still offering relatively the same quality juice as the more expensive supplements. Such companies such as Sunsteen which introduced their Sunsteen Mangosteen Antioxidant Juice decided they weren't going to sell large expensive bottles of juice when they could offer the same quality at a more affordable price and let consumers have more choices in this category. Sunsteen markets their product as a single serving juice that not only contain whole fruit mangosteen, but also third party tested to contain high antioxidants levels similar to those $20-$30 alternatives on the market. Furthermore a 8.5oz bottle of Sunsteen Mangosteen Antioxidant Juice cost the same as an ordinary bottle of juice. Other companies such as Sambazon and Zola has also utilized this strategy for the Brazilian berry Acai and are seeing great growth and positive reviews from consumers.

As popularity and consumer awareness continue to grow for these exotic fruits, so will more brands competing for shelf space and consumer loyalty. This is good for consumers as they will have more and more options in the refrigerated juice/beverage aisles in specialty natural markets and see more reasonable prices for what was once an expensive product.

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